Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.
In class we learned how tableau, an interactive data visualization application, can help you transform data into actionable insights. Tableau helps you to explore limitless visual analytics, build dashboards and perform ad hoc analyses in just a few clicks.
Data visualization can also identify areas that need attention or improvement, clarify which factors influence customer behavior, help you understand which products to place where, and predict sales volumes.